Marketing Implications
The key benefit of marketing on Facebook is the ability to host a brand page that can interact with loyal consumers. To have a successful brand page, the brand must entertain and/or offer the consumers an incentive to continue to visit said page. Look for marketing on Facebook to change rapidly once the new design is launched sometime late this year.
The key benefit of marketing on Facebook is the ability to host a brand page that can interact with loyal consumers. To have a successful brand page, the brand must entertain and/or offer the consumers an incentive to continue to visit said page. Look for marketing on Facebook to change rapidly once the new design is launched sometime late this year.
Twitter is perhaps the best way for advertisers to encourage a real-time conversation with their consumers. The site boasts approximately 100 million active users, with approximately 400 million unique visitors a month. Twitter functions by allowing its users (people, bands, brands, etc) to post 140 character “tweets” about whatever they might like to their followers. Celebrities and news feeds tend to be the most popular to follow. A common practice on Twitter is following accounts in hopes that they will follow you as well. The hashtag, #, allows users to file their tweet into a specific topic. If a topic is discussed enough in a certain amount of time it is considered “trending.”
Marketing Implications
The key to a great Twitter account is consistently posting entertaining tweets. Brand accounts can achieve success by hosting Twitter contests and links to branded entertainment. Another great use for a Twitter account is to monitor reactions to the brand. Whether by searching for a hashtag (#) or just a term, you can gauge the prominence of brand related news.
Marketing Implications
The key to a great Twitter account is consistently posting entertaining tweets. Brand accounts can achieve success by hosting Twitter contests and links to branded entertainment. Another great use for a Twitter account is to monitor reactions to the brand. Whether by searching for a hashtag (#) or just a term, you can gauge the prominence of brand related news.
Marketing Implications
GetGlue is rapidly turning into one of the media’s favorite ways to rank the success of upcoming and current entertainment projects. Ad Age has made it a point to track check-ins of all shows on GetGlue to see the correlation to Nielsen Ratings. Partnerships using GetGlue also provide the ability to associate your brand with an entertainment program at a cheaper and less intrusive level than product placement. Since it is likely that GetGlue users will be on the website during commercials, GetGlue advertising could be useful in conjunction with television advertising during a specific show.
The professional social media site hosts approximately 45 million US users. The site allows people to build a professional network in an attempt to help organize their connections and further their career aspirations. Users can post resumes, find jobs, and view company profiles to name a few things. The company also shares industry specific newsletters.
Marketing Implications
Although it is tougher to successfully market on this site, it is possible. Features in the industry specific newsletters can help reach a very specific target audience.
Although it is tougher to successfully market on this site, it is possible. Features in the industry specific newsletters can help reach a very specific target audience.
Marketing Implications
Google + advertising will be similar to Google Adwords, but an advertiser’s “+1” popularity will influence their ad’s position. However, Google+ has not lived up to the pre-launch hype touting it as the site to rival Facebook for the premier social media network. Only time can tell if this social media site will gain mainstream success.
Google + advertising will be similar to Google Adwords, but an advertiser’s “+1” popularity will influence their ad’s position. However, Google+ has not lived up to the pre-launch hype touting it as the site to rival Facebook for the premier social media network. Only time can tell if this social media site will gain mainstream success.
FourSquare is the ultimate “check in” social media site. The 10 million users check into a location based on GPS positioning on their smartphone. By checking in, a user can access coupons or exclusive Foursquare deals at varying locations in the user’s city. Foursquare can simultaneously post a user’s check-in to Twitter and Facebook promoting that store to the user’s friends. If a user has the most check-ins at one location they become the “Mayor.” Some forward thinking stores provide their “Mayor” with excellent deals, encouraging their customers to visit the store more often.
Marketing Implications
Store owners can upload daily deals to the Foursquare listings influencing users to check-in at stores for point of purchase savings. Foursquare is still a growing community mostly used by 18-30 year olds with cash to burn (must have a smartphone and data plan). Providing deals for a store’s “Mayor” is essentially a small-scale rewards program, allowing the company to give back to their most loyal customer(s). Additionally, advertisers already using LivingSocial and GroupOn will find re-posting their deals on FourSquare a convenient addition to their marketing efforts.
A social media site that measures a user’s influence on the Internet by tracking the a user’s status updates, tweets, check ins, etc. The site generates an influencer score on a daily basis by tracking a number of social media sites such as Facebook, Twitter, Foursquare, Blogger, and more. It is an opt-in service and tracks the user’s influence for free. Klout uses this wealth of social data to appeal to advertisers. Store owners can upload daily deals to the Foursquare listings influencing users to check-in at stores for point of purchase savings. Foursquare is still a growing community mostly used by 18-30 year olds with cash to burn (must have a smartphone and data plan). Providing deals for a store’s “Mayor” is essentially a small-scale rewards program, allowing the company to give back to their most loyal customer(s). Additionally, advertisers already using LivingSocial and GroupOn will find re-posting their deals on FourSquare a convenient addition to their marketing efforts.
Marketing Implications
Using the Klout Perks program advertisers can single out individual influencers for giveaways and product testing. The hope is, once the influencer uses their new “perks,” they will share their experience online, starting a conversation about the brand.
Using the Klout Perks program advertisers can single out individual influencers for giveaways and product testing. The hope is, once the influencer uses their new “perks,” they will share their experience online, starting a conversation about the brand.
Spotify is the latest attempt at successfully monetizing the free music industry. Currently the site allows its users to stream an enormous assortment of songs through its program with limited commercials and banner ads. (Although, there is a premium subscription membership that allows users to permanently remove all advertising for a monthly fee.) The key to Spotify’s success is the ease to build and share playlists through Facebook, as well as post the song a user is listening to on his/her wall. The strength of this media will be determined by whether it sticks to its plan to tremendously limit the amount of music a user can listen to after six months.
Marketing Implications
This media could present as a significant platform to target consumers based on their music interests. The mandatory listening and closing of ads means that the users will have to hear/see the advertisements, while also making it easy to follow the ad to the brand's website.
This media could present as a significant platform to target consumers based on their music interests. The mandatory listening and closing of ads means that the users will have to hear/see the advertisements, while also making it easy to follow the ad to the brand's website.
