PW: I may have a bias; I love video game marketing. This campaign has quickly become one of my favorites in one short week. Seeing all the famous game characters in one room, Nathan Drake (Uncharted), a Little Sister (Bioshock), and even that dude from God of War, is truly awesome. And the fact they are all together saluting the gamer is great positioning. Most video games are marketed at the gamer, as the gamer would see it/play it/experience it. This campaign, instead, presents how the characters view the gamer. He/she is a true hero! The person that lead (toggled) them to vast achievements. Playstation is rewarding their customers with praises from the characters the gamers adore the most. Confession: I am a 360 owner, but Playstation’s exclusive titles call to me. I want to play Uncharted, right.now! This campaign may have just convinced me to invest in a PS3.
SM: I happened to catch this commercial on TV yesterday, and my first thought was “Wow, this is a really well thought out cool commercial.” Great production, great acting, great message BUT I didn’t know who 75% of those characters were. As a customer retention commercial, this was amazing, as a persuasive advertisement, not so much. If you have never owned a Playstation this commercial will do little to convince you to purchase one.
SM: I happened to catch this commercial on TV yesterday, and my first thought was “Wow, this is a really well thought out cool commercial.” Great production, great acting, great message BUT I didn’t know who 75% of those characters were. As a customer retention commercial, this was amazing, as a persuasive advertisement, not so much. If you have never owned a Playstation this commercial will do little to convince you to purchase one.
Who do you agree with? Or leave a comment telling us we are both crazy.
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