RED STRIPE: REGGAE:
SM: I figured for my first ad campaign of the day I’d start with possibly my favorite TV spot of all-time. This ad didn’t win any awards or quadruple sales, but I love how it chose to separate Red Stripe from the over-saturated beer market by staying true to itself. It gave homage to the beer’s Jamaican roots in a quirky humorous fashion, while establishing the brand’s spokesperson. The spot had a very catchy song coupled with a clear message: “Red Stripe is beer, Hooray Beer!” Now who can’t agree with that statement.
PW: This campaign is quite memorable. Red Stripe has definitely positioned itself as the odd duckling in the beer category. The ads tell vignettes about the brand’s Jamaican identity, which is cute. BUT CUTE IS ALL IT IS. Does it leave me with a positive feeling about the brand? Slightly. Does it make me want to drink Red Stripe? Not really. Have I ever ordered a Red Stripe? No. Although the campaign is memorable, it is not top of mind. Besides when has Jamaica been about anything besides illicit substances and Reggae music? Okay, you’re right, AND the Jamaican bobsled team.
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SM: I figured for my first ad campaign of the day I’d start with possibly my favorite TV spot of all-time. This ad didn’t win any awards or quadruple sales, but I love how it chose to separate Red Stripe from the over-saturated beer market by staying true to itself. It gave homage to the beer’s Jamaican roots in a quirky humorous fashion, while establishing the brand’s spokesperson. The spot had a very catchy song coupled with a clear message: “Red Stripe is beer, Hooray Beer!” Now who can’t agree with that statement.
PW: This campaign is quite memorable. Red Stripe has definitely positioned itself as the odd duckling in the beer category. The ads tell vignettes about the brand’s Jamaican identity, which is cute. BUT CUTE IS ALL IT IS. Does it leave me with a positive feeling about the brand? Slightly. Does it make me want to drink Red Stripe? Not really. Have I ever ordered a Red Stripe? No. Although the campaign is memorable, it is not top of mind. Besides when has Jamaica been about anything besides illicit substances and Reggae music? Okay, you’re right, AND the Jamaican bobsled team.
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