PW: I love how simple this concept is, and yet it delivers an important message. The creative employed the same sunrise, shot all around the world, linking everyone together through a shared experience. The message provides hope without being preachy, and actually fits well with Prudential’s services. They are looking out for your tomorrow so you can take on the challenges of today. Simple, clean, crisp, and effective. Granted most people who read this blog are not the target audience, so think about it like your 40 year old self would. But no matter what age, I think we all view a sunrise as empowering.
SM: I will go as far to say I extremely dislike this commercial. The concept of hope after the recession could be used for almost any brand and, thus, lacks brand recognition value. Even if consumers remember this commercial is about Prudential, what does it say about the brand? There is absolutely no element of this commercial that addresses who the target audience is, what their specific problems are, and how Prudential can offer them solutions. This ad is a perfect example of an ad agency sacrificing the best interest of their client for artistic value.
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